Fair Comment

The internet: Books and other products sold by online retailers can attract thousands of reviews. Why are they worth reading—or writing?

IF A book on Amazon.com, the leading online retailer, already has hundreds of reviews, is it worth bothering to add another? Evidently some people think it is. Peter Hoflich, a financial journalist based in Singapore, recently wrote the 3,250th review of “Harry Potter and the Deathly Hallows”, for example. “I wonder if anyone will benefit from my review, especially since there are so many,” he muses. Oddly enough, somebody might. That is because the raw number of reviews or comments, and the proportion of positive and negative ones, sends useful signals to other people, even if they do not trawl through all of them. Accordingly, websites make it as easy as possible for people to add their comments.

Amazon was a pioneer in this regard: it has allowed customers to post reviews of books and other products for many years. Initially, publishers and authors were worried that allowing negative reviews would hurt sales. Online retailers have generally been reluctant to allow users to leave comments, says John McAteer, Google’s retail industry director, who runs shopping.google.com, the internet giant’s comparison-shopping site. But a handful of bad reviews, it seems, are worth having. “No one trusts all positive reviews,” he says. So a small proportion of negative comments—“just enough to acknowledge that the product couldn’t be perfect”—can actually make an item more attractive to prospective buyers.

The sheer volume of reviews makes far more difference, according to Google’s analysis of clicks and sales referrals. “Single digits didn’t seem to move the needle at all,” says Mr McAteer. “It wasn’t enough to get people comfortable with making that purchase decision.” But after about 20 reviews of a product are posted, “We start to see more reviews—it starts to accelerate,” says Sam Decker, the chief marketing officer of Bazaarvoice, a firm that powers review systems for online retailers.

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Someday Never Comes

Giving Yourself an Out

Do you know how to tell a successful person from a unsuccessful one?. The easiest way is by the language they use. When you talk to a successful person about his goals, he`ll tell you what he plans to do and when it will be done. When an unseccessful person talk about his goals (assuming he has one), you´ll hear something along the lines of: " I hope to do this someday". Here is a clue for all you loser out  there: Someday Never Comes.

You know why a person with a loser´s mentality always uses words like "Someday", "I hope" or "I wish"?. He does it because it gives him an out and allows himself to not be accountable for his word. If he was to place a time limit to the goal and doesn´t do it, he fails and a loser hates failing. Winners has no fear of failing because they know success is made from a string of failures.

Everyone has dreams and goals. The only different between a dream and a goal is a dream with action. We all have dreams; becoming financially independent, having a family, helping charities, etc. However, how many of you have made a goal to achieve your dreams?. If you have, did you place a time limit on it,  or did you just say: "I`ll do it someday" or "I hope it will happen".

A goal without a time limit is not a goal

Can you imagine buying a presale condominium and not knowing when it will be completed?. The only answer the developer wil give you is; It´ll be finished someday. Would you buy it?. Well, imagine trying to sell your dreams this way: "Someday my dreams will come true". If you wouldn´t buy the condo, why would you buy the dream?.

If you wish to achieve anything in life, you have to place a time limit on it. A time limit forces you to take action instead of sitting on the couch saying " Someday i´ll get there". Don´t be afraid to fail. Know that failure is required in order to succed. You Will no find a successful person who doesn´t have a few stories to tell about their failures (I think a posting about some of my failures would make for a good future post).

Making a living off the internet is something many people want to do. It is something many of my friends dream of doing. However, after all these years, only two have actually done it. You know why?. They actually listen to me when i said: "Go, build a Site". Others whom I gave the same advice to were all positive, saying "Ya!. Sounds great, i need to do this. Working at a job sucks!".

I´m still waiting to see the sites. I,m sure they will get to it Someday.

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